Newest bike blog in town: Hard Men With Soft Bellies

Keith, provider of free beer and local photoblogger just let me know about a new local bike blog to join the ranks, called Hard Men With Soft Bellies. The author is a fellow by the name of Clif Wright (Cycletex on the interwebs), and according to his blog "He was once a soft man with a softer belly. He now aspires to be one of the “Hard Men with Soft Bellies”." With a name like that, how couldn't it be excellent?