You are hereLance Armstrongs latest endorsement deal: Michelob Ultra?!? WAT?
Lance Armstrongs latest endorsement deal: Michelob Ultra?!? WAT?
AHAHAHAHAHAHAHAHAHAHAHAHAHA!!! Have y'all seen who Lance's new sponsor is? Check this shit out:
Michelob Ultra. Yes, I'm fucking serious. I wouldn't have even believed it if I hadn't just read about it on one of those respectable news blogs. So now he's being sponsored by the shittiest electronics store around, AND the shittiest beer (and I use the term VERY LOOSELY in reference to the Michelob Ultra) in existence? Awesome! I knows lots of bikers who drink LOTS of beer, and NONE of them would ever bother with that swill. I'm not even referencing all my fru fru high-class beer drinking friends (yeah, both of you), I'm talking about a bunch of riders for whom LONE STAR is practically one of their five food groups all by its' lonesome. Michelob Ultra?!? Damn dude.
So this questionable choice of alcoholic beverage sponsor leaves me wondering, what's next? Is MAGNA going to be providing bikes for the team this year? Or maybe he'll pick up a new food sponsorship to match the stellar quality of his brew of choice...
We can only hope. Thanks for keeping it real Lance!
7 tours, millions in the bank, legs of steel, women falling over him, any and as many bikes as he wants, founder of a world wide charity against cancer
vs.
flunked out of college, can't stop drinking and smoking weed, bike makes too much noise, need a tube for the back tire, back hurts from falling off the balcony drunk, no one respects you; not even your friends, can afford soap but don't want to use it, you're 5'9" 110 pounds, no plans for the future and fear it anyway, no money in the bank, plenty of change in the couch though..., moldy left overs in the broken fridge that's in your house (or your friend's house that you only know by a nickname), you have 6 roommates, normal people as well as transients, mentally afflicted and pawn shop owners don't trust you, and you can't even afford the bigger more expensive t.v. dinners
michelob? mickey's? schaefer? who cares?
Actually, I "know of" a lot of triathelete type of road cyclists that drink that swill. I can't claim to understand why but they drink it. I don't think his target audience is DIY urban riders. More like suburban weekend warriors that ride their carbon fiber triathelete rigs once a weekend at most.
I guarantee you if any of you were in his shoes you would be holding that beer with a huge smile. You might not drink it but you would take the money in a second. I know him a bit from cuttin mtb trails for him and riding with him years ago and I don't like him much personally but so what. I know he has helped more kids with cancer and done more for cycling than anyone could ever hope for. I say take the money and ride and go kick some euro ass all over France but make sure you leave the Ultra in Europe. Starbuck's should be next.
Last year, I finished up the Capital of Texas Triathlon having really hammered the course. There is a traditionally a keg of beer at the end of triathlons, and I was really looking forward to a cold one. I get to the end, and all I find is Michelob Ultra. I'm pretty disappointed but figured I'd give it a try. I take one swig, spit it out, and dump the rest on the ground. They were having real trouble giving that crap away.
On the food front, Micky D's is way too good for this sponsorship trend. Try the Olive Garden for true mediocrity.
Elliott from Austin On Two Wheels